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Internet “Internet” the word which contains every thing, I repeat every thing but since no single entity is in control, and its pieces run themselves, cooperating to form the network of networks that is the Internet. However, because no single entity is control, nobody knows the whole thing about the Internet. Measuring it is especially hard because some parts choose to limit access to themselves to various degrees. So, instead of measurement, we have various forms of surveying and estimation. We can find fascinating facts on a phenomenon that has changed communication to an extent which was previously totally unimaginable. The Net is a unique creation of human intelligence.

• The first intelligent artificial organism.

• Represents the growth of a new society within the old.

• Represents a new model of governance.

• Represents a threat to civil liberties.

• The greatest free marketplace of ideas that has ever existed.

This is a global network that consist of hundreds millions of computers around the world. All of them can be connected with each other. People pay their bills, book airline tickets and hotel rooms, rent, sell and buy homes, cars, and do a lot more online. Government, businesses and a great part of population of the developed countries appeared too depend from the Internet now. Significant part of the national leading library resources is reachable online, the colleges propose online courses, and search-engines provide answer to almost any questions.

But at the same time porno-show industry became one of the fastest growing sources of the online revenue. This industry generated Internet content that creates healthy fear of parents.

In other words the virtual Net-world that was born just a couple of years ago on the border between two millenniums creates tremendous new opportunities and almost the same scale of unpredictable fears.

All these events happened so fast that people outside IT professional community mostly was not able to understand where this new online technology comes from and what the scientific basement of the virtual world is.

I want to show you how internet is beneficial for any business.

• The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you and you can potentially reach a wider audience.

• It has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer.

• A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.

• No more turning customers away when its time to close shop and leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for.

• It is far more convenient for a person to research a product on the Internet, the potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the real world.

• By offering convenience, a point of reference and that touch of individualised customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.

• Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. This will also help them remember you better.

• By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.

A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won’t take them for a ride.

• The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!

• A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.

Customers can quickly and easily give feedback on your product and/or marketing approach.

• You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.

In the Internet Era, you can create Multiple Streams of Internet Income by creating multiple business website once you become familiar with how the Internet Business WORKS.

Now here I must clarify followings:

E-Mail - Anyone can apply for an e-mail address and send and receive messages from their computer. Once you start using e-mail you’ll soon be unable to imagine life without it. Not only can you send and receive texts, but also attachments with pictures, sound documents and even video clips. Unfortunately very often some of these attachments are unwanted to the point of being illegal. In addition, viruses that can destroy computer data can be spread via e-mail. So be careful.

File Transfer Protocol - Web pages are transferred between computers using the HTTP protocol, with other types of files sent using FTP. Users can share files, such as music and videos between themselves and the rest of the world by uploading them to a server and then allowing others to download them to their own computers.

Internet Relay Chat - IRC is a service allowing you to connect to your chosen channel and talk to others with the same interests.

USENET - USENET (Unix User Network) is a system of bulletin boards whereby messages and points of view can be posted to be read and replied to. Similar to IRC, all sorts of topics are discussed and a wide range of groups take part.

ICANN - The Internet Corporation for Assigned Names and Numbers - is an international, non-profit organization that has assumed responsibility for Internet Protocol (IP) address space allocation, protocol identifier assignment, generic (gTLD) and country code (ccTLD) Top-Level Domain name system management and root server system management functions.

Internet providers - Obviously it would be impossible to connect each and every computer directly with cables. This is where an Internet Access Provider (IAP) comes in. This is a company which provides access to the Internet and the actual hardware to connect some type of dedicated data line from its network source to your computer. It also provides and manages the send & receive data stream. Most Internet providers generally hire space on their server for web site storage.

Modems - In simple terms, a modem is a device which allows your computer to communicate with other computers via a communications link. A modem converts computer data into the format used on the communications connection and the remote modem converts that transmission back into data. Modems vary in shape, size and type, depending on the connection system. Some are integrated into the computer, others have an external connection to the computer. Connection to the Internet may be made via a modem for a standard telephone, cable network, DSL (Digital Subscriber Line) or a wireless system. Broadband is a term often heard regarding Internet access and simply means high speed Internet access.

Routers - In order to cope with the immense number of message transfers, the network contains a substantial number of switching points called routers. A router is a computer which communicates with more than one network running software to allow it to move data between networks Routers receive messages and direct or “route” them along the correct networks to the desired destinations. So-called routing protocols have been devised in order for large networks with many sub-networks to automatically recognize where the various networks are and move data automatically between them.

Web Hosting - To have a web site on the Internet, you need a web server but owning one is very expensive. This problem is solved by a web host. Instead of you having to fathom out how all the technology works, a web hosting company will do it for you and rent you space for your web site on the company’s web server. So effectively your web host provides Internet space for your web site and also those of others. This costs a great deal less buying a server and you still retain control over the construction and configuration of your individual web site.

Domain Name - A domain name is your web address, allowing access to your web site. It is often referred to as URL (Uniform Resource Locator) which describes the address for any document on the Internet. The name should be simple and easy to remember to make it readily accessible to all wishing to visit it. Domain names are usually coupled with e-mail accounts and end with .com (commerce), .net (network), org (organization) or very often the official abbreviation for a specific country

Cookies - When using a browser to surf the Internet, a cookie is a small file set to and from the browser so that the website can track your movements on that site – perhaps as a registered customer. In this way cookies are useful. However, they can also be used to track your web movements to provide information to others, such as details of websites you visit, purchases made, where payments have been made by credit card. Cookies can be disabled with the advantage of preventing some websites from gaining information, but the disadvantage is that many websites work better using cookies.

Spam - In general spam can be defined as any unsolicited e-mail, usually in the form of advertising for a product or service. Spam wastes an enormous amount of people’s time.

Malware - This is a general term meaning malicious software such as viruses, worms, Trojans, spyware, adware, etc.

Viruses - A virus is a programme with the ability to reproduce and spread rapidly. It is often difficult to eliminate. A virus infiltrates a file and is spread as that file is copied and forwarded to other computers.

Virus hoaxes - Normally spread through e-mails, a virus hoax is usually a false warning of a non-existent computer virus.

Worms - Worms differ from viruses in that they don’t reproduce by infiltrating files but by infiltrating systems. For example, a network worm spreads by reproducing itself throughout a network system. An Internet worm sends copies of itself through the Internet system via poorly protected computers. An e-mail worm sends copies of itself via the e-mail system.

Trojans - The name is derived from the Trojan Horse of Helen of Troy fame. It is a particular type of malware used to infiltrate a computer without the user’s knowledge. Unlike viruses, Trojans cannot reproduce.

Adware and Spyware -- Short for advertising-supported software, adware is a software application in which advertising is displayed while the programme is running. This may take the form of pop-ups or banners which appear on the computer monitor. Advertisers pay for the service and help to recover some of the costs of software development, thus keeping the price low or even free, whilst the programmer still makes a profit. Adware may run on a computer without the users knowledge, having been included in shareware or freeware downloaded from the Internet.Some adware programmes include codes used for tracking and collecting information about users, their computers, websites visited and so on. This is then called Spyware.Combating Adware and Spyware is fairly easy with programmes such as Ad-Aware or Spybot, which can be downloaded free of charge from the Internet and regularly updated. There are also commercial packageswwwwwwwwwwww for sale.

Now some tips which can help you to protect from threat :

• Treat all unsolicited e-mails with suspicion and never click on links on these e-mails to enter unknown websites. Never, ever answer unsolicited e-mails. You’ll just end up with even more spam.

• Ensure that you are using the latest version of anti-virus software. Most will automatically provide updates. Download security updates or so-called patches from the Windows Update site, depending on your system. Install a firewall to help keep hackers at bay and make you invisible on the Internet.

Ignore all requests for personal details. Legitimate companies never request personal information via the Internet. Never forget that e-mail is not a secure method of transmitting personal information.

• Thoroughly check all credit card and bank statements to ensure that there are no unauthorized charges. If a statement is not received on time, check with the institution concerned to confirm your address.

• Be cautious about opening any e-mail attachment, even from known sources. Before opening it, drag and drop the attachment onto your desktop and scan it for viruses.

Make a spare copy of all credit card, investment and bank details. Contact your credit card company if new cards don’t arrive on time.

• Never use names, dates or consecutive numbers or letters for passwords or PINs.

• Never give passwords or PINs to anyone. Either by e-mail or personally.

Check all credit card statements thoroughly.

• Shred your information before disposing of it.

• Remove all data before disposing of a computer, and at last but not least never think “It can’t happen to me!” It can!

These are only A B C of INTERNET. D – Z are still pending.

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