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Presentation Delivery


Contents :-


Presentations skills are very useful - for business, sales, training, public speaking and self-development. Presentations format, media and purpose vary a lot - oral, multimedia, powerpoint presentations, short impromptu presentations, long planned presentations - but every successful presentation uses the principles explained here. Aside from presentations techniques, confidence and experience are big factors. You are not alone if the thought of speaking in public scares you. Giving a presentation is worrying for many people. Presenting or speaking to an audience regularly tops the list in surveys of people's top fears - more than heights, flying or dying.


Preparation and knowledge are the pre-requisites for a successful presentation,

Good preparation is the key to confidence, which is the key to you being relaxed.

Good preparation and rehearsal will reduce your nerves by 75%, increase the likelihood of avoiding errors to 95%.

Preparation & Creating your Presentation

Think about your audience, your aims, their expectations, the surroundings, the facilities available, and what type of presentation you are going to give (lecture style, informative, participative, etc).

What are your aims? To inform, inspire and entertain, maybe to demonstrate and prove, and maybe to persuade.

How do you want the audience to react?

Thinking about these things will help you ensure that your presentation is going to achieve its purpose.


Clearly identify your subject and your purpose to yourself, and then let the creative process take over for a while to gather all the possible ideas for subject matter and how you could present it. Use brainstorming and mind-mapping.

Both processes involve freely putting random ideas and connections down on a piece of paper - the bigger the better - using different coloured big felt pens will help too. Don't write lists and don't try to write the presentation until you have picked the content and created a rough structure from your random collected ideas and material.

When you have all your ideas on paper, organise them into subject matter categories, three is best. Does it flow? Is there a logical sequence that people will follow and you’ll be comfortable with?

Use the rule of three to structure the presentation; it has a natural balance and flow. A simple approach is to have three main sections. Each section has three sub-sections. Each of these can have three sub-sections, and so on. A 30 minute presentation is unlikely to need more than three sections, with three sub-sections each. A three day training course presentation need have no more than four levels of three, giving 81 sub-sections in all. Simple!


Presentations almost always take longer to deliver than you think the material will last.

You must create a strong introduction and a strong close.

The Three Presentation Essentials

(A) -Use visual aids where you can

(B) - Rehearse, rehearse, rehearse.

(C) – The Rule of Three.

(A) Use visual aids where you can

One of the most powerful things that you can do to your presentation is to add in visual aids.


Research shows that if you use visual aids you are twice as likely to achieve your objectives.

Why should you use visual aids?

1. How we take in information during a presentation

We did a lot of research into how we take in information during a presentation. we concluded that 55% of the information we take in is visual and only 7% is text.

There are some important conclusions that we can take in from this information

   1. Use visuals (pictures, graphs, tables, props) whenever you can.
   2. In a speech you are only using 38% of the communication medium.
   3. Ditch the bullet points.

2. Making the presentation memorable


Using visual slides had a dramatic effect on message retention. The effect of using visuals is truly staggering!

The old adage that "a picture is worth a thousand words" is as true today as it has always been.

3. Achieving your objectives

If I said that I could double your chances of achieving your objectives in a presentation with just one piece of advice you would probably be very skeptical. And yet if you use visual images that is just what happens.


This study showed that by using visuals in your presentation you could expect roughly to double the chance of achieving your objectives. And if you are trying to make a sales presentation or a job interview presentation, this piece of advice could have a major impact on your bank balance.

(B) Rehearsing

Rehearsing could make the difference between a good and an average presentation.

1. Plan to rehearse your presentation out loud at least 4 times.

We suggest that you should rehearse at least four times, and if you can get word perfect so much the better. I know that you haven't got the time, but we have seen so many presentations that have been let down due to a lack of rehearsal.


Make sure that one of your rehearsals is in front of a really scary audience - family, friends, partners, colleagues; children. They will tell you quite plainly where you are going wrong - as well as providing you with the support that you need.

2. Rehearse against the clock

If you have to give a presentation in a short period of time then try to practice your presentation against the clock. This is particularly true with something like the five minute job presentation. You can add in parts from the script or take them out to fit the time. Allow extra time in your presentation for questions and watch out for nerves - this could mean that you talk faster on the day.

In the actual presentation you could take in a clock or take off your wrist watch and put it on the podium. This way you can see how the timings can develop.

3. Video or tape record yourself

A very simple trick that could help you with your performance is to video or tape record yourself. This will give you some immediate feedback and will enable you to fine tune your performance.

Videoing a rehearsal is the staple of many presentation training companies - so why not save time and money and do it yourself?

(C)- The Rule of Three

This is one of the oldest of all the presentation techniques.

People tend to remember lists of three things. Structure your presentation around threes and it will become more memorable.

Remember as a kid when your mum sent you down to the shop to buy a number of things. But when you got to the shop all you could remember were three things. This is the rule of three

Odds are that people will only remember three things from your presentation

What will they be?

1. The audience are likely to remember only three things from your presentation - plan in advance what these will be.

Believe it or not, the chances are, people will only remember three things from your presentation. So before you start writing your presentation, plan what your three key messages will be. Once you have these messages, structure the main part of your presentation around these three key themes and look at how they could be better illustrated.

2. There are three parts to your presentation

The beginning, the middle and the end. Start to plan out what you will do in these three parts. The beginning is ideal for an attention grabber or for an ice breaker. The end is great to wrap things up or to end with a grand finale.

3. Use lists of three wherever you can in your presentation

Lists of three have been used from early times up to the present day. They are particularly used by politicians and advertisers who know the value of using the rule of three to sell their ideas.

Veni, Vidi, Vici (I came, I saw, I conquered) - Julius Caesar** "Friends, Romans, Countrymen lend me your ears" - William Shakespeare "Our priorities are Education, Education, Education" - Tony Blair A Mars a day helps you to work, rest and play - Advertising slogan Stop, look and listen - Public safety announcement

4. In Presentations "Less is More"

If you have four points to get across - cut one out. They won't remember it anyway. In presentations less really is more. No one ever complained of a presentation being too short

How to Deliver your Presentation

Relax, have a rock-solid practiced opening, and smile. Be firm, be confident and be in control; the floor is yours, and the audience is on your side.

Introduce yourself and tell them what your going to tell them. Tell them why your telling them it; why it's important, and why it's you that's telling them. Tell them how long your going to take, and tell them when they can ask questions.


By the time you've done this introduction you've established your authority, created respect and credibility, and overcome the worst of your nerves. You might even be enjoying it; it happens. If you're just giving a short presentation then by the time you've done all this you've completed a quarter of it!

Remember, if you are truly scared, the only way to overcome your fear is just to do it. "What doesn't kill you makes you stronger."

Remember also, initial impact is made and audience mood towards you is established in the first 4-7 seconds.

Be aware of your own body language and remember what advice you got from your friend on your practice run. You are the most powerful visual aid of all, so use your body movement and position well. Don't stand in front of the screen when the projector is on.


If people talk amongst themselves just stop and look at them. Say nothing, just look. You will be amazed at the effect, and how quickly your authority increases.

If you want a respite or some thinking time, asking the audience a question or involving them in an exercise takes the pressure off you, and gives you a bit of breathing space.

Pausing is fine. It always seems like an age when you're up there, but the audience won't notice unless you start umming-and-aahing. Knowing that a pause now and then is perfectly fine will help you to concentrate on what you're saying next, rather than the pause.

Keep control, no-one will to question your authority when you have the floor, so don’t give it up.

If you don’t know the answer to a question say so and deal with it later. You have the right to defer questions until the end (on the grounds that you may well be covering it in the presentation later anyway, or just simply because you say so).

Close positively and firmly, and accept plaudits graciously

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